Without doubt, my passion is breathing life and personality into a company’s image. Early in my career, a client referred to me as their “brand chemist” and the moniker stuck – to this day. It’s what I believe brand design is: alchemy. Part science, part art, part magic. I’ve had a passionate love-affair with design my whole life, and have been lucky enough to bask in a vast world of clientele, from the corporate collateral of Morgan Stanley, to the bizarre and fantastical conception and branding of a massive, decade-long annual Zombie-themed charity street festival topping over 30,000 attendees in its final year. I can’t help but want to reshape the mundane into something magnetic. I am a father, a husband, a friend and an imagineer, cursed with the desire to create, and thankfully blessed with the ability to do so.